Most published scientific research on production sequencing in the automotive industry consider orders already allocated in a day or shift, disregarding specificities of supply chain planning. This paper aims to contribute in production planning field, proposing a mathematical model of mixed-integer programming that addresses in a integrated way two fundamental problems from chain: the problem of order selection and car sequencing problem on a single assembly line. In order to approach practical issues, including presentation of numerical experiments from proposed model, the truck segment within the automotive industry was used as scenario. It was considered as objective in the model, beyond traditional approaches (minimize work overload, color changing and violation of restrictions), customer demand with respect promised due dates, the main reinforcement for an industry that increasingly want migrate to a production environment driven by demand.