The aim of this dissertation is to investigate the entertainment and its different mediatics supports, concerning the phenomenon of proliferation of narratives about The House of Detention of São Paulo, the prison called Carandiru. From October 2, 1992, the date of the massacre of 111 prisoners by the Military Police, until these days, the memory of the penitentiary complex has been operated and commercialized as an infinite source of stories to be sold in a welcomed and in a vast audience cultural market. The Carandiru, its unknown and mysterious world, as well as the prisioner´s life- experience experience who inhabited there were transformed in a consumption segment which has been able to generate not only a huge commercial success, but also the possibility of variation of the cultural products concerning the prison in uncountable forms, all of them configured and performed in the most distinct industrial and commercial sectors, as the editorial, the cinematographic, the televisive, the phonographic, the photographic, the journalistic, the touristic and of the plastic and scenic arts. In this context, we will study the multiples modes of appropriation of the memory of the jail and of its prisoners, as well as the slides of the book Estação Carandiru, by Drauzio Varella, by different supports, among them the cinema and the TV, in an effort to understand how the fascination for the crime, the trauma of this tragic memory and the lucrative mass culture came to interlace in an intriguing mediatic plot.