This thesis analyzes the female representations in the serial fictions produced by Globo TV Network studying the series Malu Mulher and Mulher, and the miniseries Anos Dourados and Hilda Furacão. Considering the television set as a means of transmission which is characterized by its velocity, fragmentation, and simultaneity of contents, one is able to identify in these narratives the presence of multiple ethos and identities ordered by two opposite ideas: one is hierarchical; the other is equalitarian. Originated through different ways of narratives that intermix such as the melodrama, the realism and the naturalism, these hybrid fictions construct ideal types of gender, particularly the feminine, that are also identified by fragmentation and heterogeneous values and style of life. These produce a sociability between individuals and social groups separated by objective aspects - age; sex; social, economical and cultural positions -, and subjective points - biographies; moral and behavioral conducts. That conviviality creates a polyphonic dialogue which incorporates author, characters, director, producer, and the audience. This dialogism leads to two simultaneous tendencies, apparently in opposite directions: the mimesis, the identification with familiar issues; and the aspiration, the desire to reach what is so distant. This double feature allows a fictional agreement that gives verisimilitude to the narrative. All of these elements make the Brazilian television serial fiction to be thought of as a frame for the behavior of the contemporaneous individual, articulating the objective and subjective dimensions of life and structuring their past and present experiences.