A social and economic environment with restrictions on carbon emissons is a reality that has come to stay. In this context, it has become evident that firms should reduce Green House Gas – GHG emissions, not only due to environmental issues or restrictive regulation, but also to gain sustainable competitive advantage. This research is part of a wider research that seeks to contribute to the strategic management of firms concerned with the growing impact of climate changes. Its importance lies in the urgent need to manage the strategic implications of these changes with a view to assuring firms competitiveness while attending to allstake holders. In the case of this research, the study aims to verify if thef the brazilian`s pulp and paper and automotive firms strategies are following the state-of-art of the international lesding firms on issues concerning to climate changes. To pursue this analysis it was developed, after a wide-ranging exploratory review of the relevant literature, a conceptual mode based on international benchmarks for the formulation and assessment of adequate business climate strategies. The data was collected by a questionnarie on the internet. Statistics treatment and hypothesis tests allowed answering the problem of the research.