The main objectives of this work is to establish indicators and metrics in the initial stage of growth of software companies and propose a model of indicators that helps in promoting business-generating innovation. The motivation of the research is to contribute to the development of a methodology for assessing the growth of companies in the software industry. The methodology comprises: (i) review and document secondary sources to define the object of study on the central themes of the dissertation (ii) analysis of factors for establishing the framework for analysis and characterization of the indicators and metrics, (iii) analysis and discussion of results, (iv) formulation of conclusions and recommendations. Results stand out as: a) characterization of metric indicators of initial growth of software companies, b) assessing the role of indicators of institutional relationships, including companies and universities, and c-) identification of mechanisms of government funding toward the company growth. The information researched and the results allow the following conclusions: 1 - software companies are characterized by high speed the introduction of technical innovations and continuous product development, 2 - the manpower is highly qualified; 3 - final product is dependent on research and development (R & D) and 4 - considering the characteristics and structures of the sector, the paper presents a model of indicators that could be used in technologybased incubators, also in evaluating government programs, among other .