Western reading and writing has been going through considerable transformations throughout the times. Some of these transformations are related to the media that support writing and reading and to the ways their evolution affects the relations between writers, readers and texts. The main aim of the present study is to investigate the revolution brought about by the advent of electronic texts and of the use of the computer screen as textual support. In other words, this investigation concentrates on the changes that occurred in electronic reading and writing as well as in the forms of relationship between writers and readers by means of the computer screen. For such purpose, a recent textual tool available on the Internet, called blog, and its writers, called bloggers, were chosen. A qualitative research with 10 bloggers was conducted. An analysis of their discourse reveals that the decision of writing blogs is related to the freedom of expression, to the pleasure of writing and also to the possibility of interaction with their readers. Nevertheless, the same analysis revealed that, in spite of the fact that blogs make available a space for interaction between bloggers and their readers, such interaction is not yet fully materialized in blogs.