Fashion is fashionable in present days. Fashion left the wardrobes and showcases and landed on paper, or better still on this paper. The present paper consists of a study on the fashion worn by Clubbers and Ravers as a means of expression and communication of the current culture, where the verb has been replaced by images and the words by clothes and accessories. The first part is a historical study, since the birth of fashion up to the present time, highlighting fashion as a cultural production entailing social, political, economical and ideological aspects. The second part deals with field work: 11 interviews were undertaken wtih people ranging from 17 to 34 years old, residents of Rio de Janeiro and São Paulo, who wear Clubber and Raver fashion. The objective of this paper is therefore, to try to understand fashion as a phenomena on the boundary between public and private, besides describing how people socialise in a culture dominated by sensations and inhabited by images.