Social network websites, led mainly by Facebook, represent nowadays a social and communication phenomenon due to their popularization and constant use by millions of people spread all over the world. According to studies, one innovation brought by social network websites was the consolidation of web chats, meaning, public social interaction, personalized and permanent mostly used by women. The current researcher was able to confirm those studies by using Facebook chat, which indicates a greater motivation carried out by women to use cyberspace in order to develop relationships, convey affection and emotion. Within this context, the purpose of this research was to identify and describe the appropriation of Facebook by a group of urban women, economically active, in the age group ranging from 30 to 45 years-old. This group was observed in terms of sociability and exposition, in other words, in which ways those practices are carried out on Facebook by women, focusing on their characteristics and primary motivations. Furthermore, the current study also analyzed the contribution of the construction and maintenance of the symbolic identity of the modern women.