Self-help books have become a persistent part and important role in our current socialization. This dissertation proposes a investigation about the thematic of masculine image, under the focus of interpersonal communication, on couples self-help books. The purpose of this study is to identify and analyze in which way the man is being designed, into the man-woman relation, on the best-selling selfhelp books, at Rio de Janeiro, between 2001 and 2005. The data sources are the books that address attracting a partner or maintaining a romantic relationship: Why men don`t listen and women can`t read maps: how we`re different and what to do about it by Allan Pease and Barbara Pease, and Men are from Mars, Women are from Venus: a practical guide for improving communication and getting what you want in your relationships by John Gray. Supported by the key principles of social psychology - and of correlated sciences -, are contemplated themes concerning human communication as social interaction, mass communication and self-help book, old and new fashion masculine social roles, et al. The discourses analysis - by a qualitative research method: (UDUM) Underlying Discourse Unveiling Method -, reveal that the masculine image appears with old and new features in the behavior. In simple terms, repeat the new man image of our current society. The two self-help books endorse the masculine image yet existing, disposing various behaviors for man that, maybe, will take him to the sames conflicts - related to how to be a man nowadays -, already experienced by him; which is in agreement with contemporary academic research findings.