This study describes the use of metaphors, oral expressions and narrative structures of the Brazilian TV news Jornal Nacional. Through the analysis of seven different news programmes, this study tries to verify in which extension the metaphors used structure the narrative and in which extension these metaphors approximate the TV speech to the oral speech. We suggest that there is a systematic relationship between the oral speech and the development of an intimacy and familiarity, which gives more credibility to the TV news. This study also explores narrative elements to show the use of the resources which help to bring textual consistency and operates in the construction of social beliefs, which can be verified in the use of the language. This research points to a narrative structure that is each time more common in the genre of television news, that is, the semiotic crossing between text and image, in specific kind of reporting, where the text refers to an object in a symbolic, metaphorical way, while the image shows this object in a literal way. This structure highlights the fact that the journalist is conscious of the narrative process; shows the mixture between poetry, advertising and journalism; and attests to the growing possibilities of narrative sources in today s TV news. That is the main idea that guides this research. At the end of the study, there is a list of the metaphors that can be considered the daily metaphors of the TV news - and therefore of our social life.