This thesis aims to show the potential of the Demand Forecast and Computer Simulation techniques carried out in a manufacturing plant with family administration feature that does not use the modern techniques proposed by Supply Chain management experts. In order to study the subject; concepts, fundamental principles, important steps, advantages, limitations as well as the difficulties of using those tools were investigated. In addition, a new method was proposed which resulted in the improvement of the demand forecast accuracy. With the forecasted data, it was possible to analyze the performance of the simulated manufacture flows. Such procedures improved the management of resources while the demand variability and the uncertainties of markets were considered. The Statgraphics Centurion and Arena softwares were used in order to developed, respectively, models for Demand Forecast and Computer Simulation for the study proposed.