Culture jamming is movement focused on the artistic proliferation of messages, a rhetorical process of intervention and invention that defies the ability of corporate speech to make sense in a predictable way. The Canadian organization Adbusters Media Foundation is considered an icon of the movement and has as its stated objective the redirection of the flow of information, the way corporations wield power, and the way meaning is produced in our society. Given the importance of studying anticonsumption and resistance to consumption in the fields of Marketing and consumer behavior, the aim of this work is to analyze in an exploratory perspective, the configuration of the discourse of spoof ads (parodies of advertisements) served on the website of Adbusters Media Foundation, as well as verify if such discourse reflects the values and goals of the jammer organization. To do this, we analyzed a corpus comprising 119 spoof ads, employing the method of content analysis. The results indicate that the spoof ads are configured as a jammer strategy in the fight for the protection of democratic transparency and freedom of expression, against pollution of mind by commercial pro-consumerist messages directly linked to social, environmental, financial and ethical catastrophes that present themselves daily. Thus, the spoofs directly reflect the values and stated goals of the Adbusters Media Foundation, as well as indirectly corroborate the criticisms made by various authors to the effectiveness of such a strategy.