This research aims to identify the alliances between municipal government and the main players in the tourism industry, analyzing the strategic implications, in terms of constituting opportunities, within the context of the World Cup and the Olympic Games, in order to leverage the sustainable socioeconomic development of Rio de Janeiro. The touristic product involves many segments in the service sector, in activities both complementary and interdependent, which need to ally themselves to governments so as to explore their potential. The municipality must promote the public interest, potentially establishing partnerships with private actors to guarantee the common good and, specifically, the sustainability of tourism and the satisfaction of tourists and residents. Despite the importance of those alliances, there have been few researches about the tourism sector network in Brazil. To fill this gap, this research strived to analyze, qualitatively, those strategic alliances, with focus in specific projects such as the Olympic Package, Windsor School for Hotel Staff, Rock in Rio, UFC-Rio and the adoption of public touristic spaces, among others. This research has adapted the relational model of strategic analysis by Macedo-Soares (2011), within the research Processes of Innovation in Strategic Networks in the Tourism Sector: Leveraging Socioeconomic Development in the City of Rio de Janeiro - PRONEX, 2006. The results indicate that the alliances established with the municipality and key players in tourism constitute opportunities for urban infrastructure and destination promotion, but show gaps in workforce training. Those opportunities are analyzed, with practical application in public policies for tourism.