This research belongs to the field of relationship between mass culture and national identity and proposes an assessment on how the special coverage produced by the Caravana do Jornal Nacional was received by the Brazilian communities. Caravana JN was a significant project on broadcast journalism executed by Rede Globo right before the national presidential elections. As it was traveling from south to north of Brazil, the Caravana JN went to the encounter of citizens that live in very remote areas with the objective of investigating what would be their wishes and dreams. One of the challenges of this study was to find the same people that were interviewed by the journalist team then, in order to inquire about the whole experience. More than an evaluation about the representations illustrated on this special coverage of the visited communities, this study also investigates how was the encounter between the television professionals and their audience, in what way the communities decoded the Caravana passage and what kind of social interactions the project was capable to promote. The field part of this research was done in two cities of the South and one of the Southeast regions of Brazil. Our analyses was focused on the production routines of broadcast news in which the Caravana JN made impact in terms of innovation, and on the trajectory of a mass communication product that maintains the highest and record audience ratings of the for more than four decades.