This work will focus on Orkut, your identity tools and it idiosyncratic appropriations that each individual produce to represent themselves in that virtual space. Takes the premise that, by your organization, Orkut is the locus where individuals can try to build an unity, even in a discursive way. As a space constituted by immersion on narrative, this site establishes it own grammar, turning into identity support. Individuals take it self this grammar and subvert his rules. This creates new languages and potential resources to communication. In sites of coded universe as Orkut, users appropriate technology as a way to produce subjective.