Título: | SOCIAL CORPORATE RESPONSIBILITY, SOLIDARITY AND GIFT: THE CASE OF PETROBRAS S.A. | |||||||
Autor: |
LUCIANA POLI SILVA |
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Colaborador(es): |
PATRICIA AMELIA TOMEI - Orientador JOSE ROBERTO GOMES DA SILVA - Coorientador |
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Catalogação: | 13/DEZ/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5772&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=5772&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.5772 | |||||||
Resumo: | ||||||||
The social responsibility of business has become an usual
theme of study in Brazil in the Business Administration
area. However, a critical aspect related to the subject
should be analyzed in deep: what is the basis of the model
of corporate social management in Brazil? We believe that
conceptions of other disciplines, such as Sociology and
Anthropology, may contribute to a wider understanding of
the subject. Therefore, we used in the theoretical research
the studies of the ethnographer Marcel Mauss about the
gift, and its modern interpretation, as well as a variety
of conceptions related to solidarity. The main objective of
this research is to analyze if the management of corporate
social responsibility can be related to the principles of
the gift and solidarity. To achieve this goal, in addition
to the theoretical research, a case study of an
organization that develops social programs throughout the
country was made. The company studied is Petrobras S.A.
According to the gift, the social relations are formed by
the poles of interest, obligation, pleasure and
spontaneity. In this study, we observed that the four poles
of the gift exist in the management of the corporate social
responsibility of the company analyzed, in degrees that
vary according to the specificity of each project. We also
noted that the conception of solidarity, intrinsically
related to mutual-dependency, is central in the management
of corporate social responsibility, despite the fact that
the social actors involved, in majority, associate it to a
philanthropic practice.
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