This dissertation has as objective to evaluate which the trend of the market of classified in the next years, in view of the structural changes that it come passing in consequence of the occured alterations in the environment. The sector comes crossing a critical and important moment for definition of its future route. The uncertainties caused for the sprouting of the classified ones in the Internet come compelling this market to rethink its structures. This indefinition generates a harmful paralysis for the actions and investments of the sector. The method was the best choice bearing in mind that the industry does not have a trustworthy historical data, partially because of the chances on the consumption pattern, and the current events on the sector had resulted on unexpected turn a rounds on the industry`s development. The method on the basis of allows to the elaboration of a forecast the opinion of specialists, and has as resulted an evaluation of the future of the industry on the basis of the perception of indirectly on people direct and it. Through this study it was possible to verify that one strong trend of change in the current structure of the classified businesses exists of one gives credit that the current ones classified printed matters will lose space for the classified ones of the Internet. If on the other hand we tend to conclude that the digital way will be irreversible, also was possible to verify that, a clear expectation exists of that this change will not happen inside of next the five years, but yes of one it forms slow and guided for the speed of the cultural changes and distribution of income.