Social networks play a role in integrating users and making them increasingly connected. The popularity of the media has highlighted the exposure of users and digital influencers. There are few studies on the effects of social networks and influencers on women s desire for cosmetic interventions. The internalization of beauty ideals, social comparisons and body dissatisfaction can be interfered with by the content that users consume. In order to identify the extent to which influencers who have undergone aesthetic interventions motivate women to undergo these procedures, a quantitative survey was carried out via an online questionnaire with female respondents. The sample had a total of 121 respondents, mostly aged between 18 and 24. It was found that social networks corroborate a worsening of female self-esteem and that influencers who undergo disharmonious changes have their power to influence the performance of the aesthetic procedure reduced.