The Brazilian Amazon is home to an enormous amount and variety of cocoa of unique quality, which is conducive to qualifying as fine cocoa and gaining space in the high-quality chocolate market. One of the author s professional activities is the sale of high quality chocolate from Brazil, bringing the perception that the production of fine cocoa is incipient in the Amazon region. The present work analyzes the main obstacles to the strengthening of the sustainable production chain of fine cocoa in the Brazilian Amazon, as well as the possibility of growth in the trade of high quality chocolate produced from this cocoa. A systematic literature review was adopted as a methodology in order to deepen knowledge about the reality of the sustainable chain of cocoa in the Amazon. Interviews were also conducted with chocolate maker Luisa Abram, who uses cocoa from the Amazon; and one of its producers, Francisco Maciel Silva, who lives near Rio Acará/PA. Other groups analyzed were chocolate makers who, through online questionnaires, sought to identify the difficulties faced in using cocoa from the Amazon, in addition to the environmental concern for using this cocoa; as well as consumers, about the perception of the value of products outside conventional markets and how information initiatives can affect choice at the time of purchase. The research identified as main difficulties the lack of qualification and professionalization of the producers; high logistical costs; lack of coordination between the production chains and the integration of reliable data on the situation of these chains, factors that make it difficult to formulate programs and public policies; the fragility of cooperative management; the lack of public and private investment and the existence of a large number of intermediaries. It was also found that the market is not yet mature enough to absorb chocolate made from this cocoa. The consumption of high quality chocolate is still small compared to the consumption of industrialized chocolate. This choice by the consumer is due to the cheaper price of industrialized chocolate, as well as the scarcity of high quality chocolate on the market, in addition to the lack of information that industrialized chocolate comes from an unfair production chain. Thus, the study made it possible to visualize the current scenario of this chain, proposing the development of an action plan linked to sustainability, articulated with the interested parties, aiming at the growth of this sector.