Despite the dissemination of studies on storytelling and narrative in contemporary literature of Administration, specifically in marketing fields and organizational studies, the use of narratives in business relationships and corporate sales is a topic still relatively unexplored. In this context, the objective of this exploratory study is to identify and analyze the extent to which executives and sales professionals make use of narratives and stories (storytelling) in their business relationships and corporate sales. For this purpose, 21 seniors executives and sales professionals, with good performance history recognized in their organizations, were interviewed. Data from the interviews were treated by analysis of the content. The survey results indicate that the use of narratives is recurrent and are used to achieve various goals, such as to share information and establish empathy and trust with customers, among others. The results provide indications that the practice of storytelling influences the quality of interaction between the individuals involved in the sale process and the potential of doing business; and that executives who have business relationships can benefit from the practice of expressing through stories.