The development and consolidation of cinema activity as an industry is the result of a long and complex number of actions from both private and governmental agents around the world, which aim to find an industrial, financial and social balance to this costly and risky activity. With the emergence of new media in the early twentieth century and the consequent emergence of a new, more complex and vast industry - the audiovisual industry; uncertainties have arisen and new challenges were generated in the movies activity. In Brazil, the development of the productive chain of filmmaking still remains dependent on strong public policies that promote the film industry and these policies have not been sufficient to integrate the film industry into a consistent market path. The purpose of this dissertation is to analyze the structuring and consolidation processes of the film activity, with the backing support of Hollywood filmmaking hegemony and transpose this experience for the Brazilian case in an attempt to understand the reasons for the failure in raising a proposal for sustainable development for national film industry.