The introduction of the Flex-fuel car to the Brazilian market in 2003 changed the way of decision of the customers. If before it was necessary to choose the fuel by the kind of vehicle, fueled only by gas or only by sugarcane ethanol, today it is possible to choose one kind of car with two fuel possibilities. The Flexfuel car can run with gas, sugarcane ethanol or any mix of those fuels at any proportion. This resulting flexibility generates an economic advantage for the car’s owners, but what are the finance benefits of having a Flex-fuel car in comparison to a gas-powered car? Where is geographically located the owner which benefits more from this flexibility? This study applies the Real Option method to analyze the option value of the Flex-fuel cars in each of the five geographic regions of Brazil: Northeast, North, Central-West, Southeast and South. It regards regional prices differences and their customer’s car preference. For this purpose, it considers that the historical fuel prices are stochastic and follow the Arithmetic Mean Reverting diffusion process. Monte Carlo Simulation provides the forecasted fuel prices and option values. The results show that the option to choose the cheapest fuel at the refueling moment adds significant value for the owner of all the regions and car models considered. The Southeast region is the most benefited from it.