Due to the increasing employment of alternative sources of energy, renewable type has been proved more and more attractive and viable. Ethanol, derived from sugar cane, in the present days is being considered a promising fuel and also a less polluting alternative to oil. In addition, the volume of ethanol production in Brazil has grown consistently. Given the above mentioned factors, the study of the moment when the industry maximizes profits from the production of ethanol or sugar becomes relevant. The choice of the stochastic model may have greater influence on the assessed value of real option. Thus, in this paper, we propose to model switch options in accordance with the Mean Reversion Process with Poisson jumps. Sugar/ethanol case will be analyzed, or rather, when it will be more efficient to produce sugar (food commodity) or ethanol (energy commodity). The Mean Reversion Process with Poisson jumps has been chosen, despite of commodity prices being relatively well modeled by the Mean Reversion Process, because ethanol and sugar suffer abrupt changes in short intervals. These variations are due to external agents, such as oil price and government actions. Depending on the relative prices of ethanol and sugar, there is a possibility of changing the mix of production through the switch option. Through modeling above mentioned options, and using the Monte Carlo simulation, this paper determines the value of the options available to the industry.