This thesis intends to explore an important moment of the reading history in Brazil (1992-1996), when PROLER – National Program for Reading Incentive – was developed. PROLER was the first Public Policy ever enacted on reading in this country. While in effect, reading was the primary focus of all actions. The program was not limited to the actual books, which were, until that moment, the main concern of the previous administrations, including those under state of exception. Extensive research on PROLER, supported by bibliographic resources, documents and verbal narratives, indicates that the program achieved its main objectives. As a result, reading has returned to be considered, under Freire’s approach, as reading of the world, which entails comprehensive critical extent, focused on the mobilization of the individuals for social, cultural and political inclusion indistinctly in all layers of our social pyramid. Another important aspect is the simiotic dimension of reading, which allows individuals to find meaning on the world around themselves since their very births and consequently to discover their very own. These were two of the programs that, under such conditions have become an instituint experience discussed in all of its perspectives in the course of this exercise, in such a manner that provides fundament to the applied theorectical-methodological apparatus.Through the privileged reading of this assignment, PROLER occupies a dimension of reseach-intervention for which the movements and processes are important and for this very reason, the program is self-denominated as research-in-progress. In this spirit, I tried to analyse the PROLER as a research-intervention and as an instituint experience on reading. Given this option, I have elected the theoretical-methodological chain of institutional analyses, more specifically the French socio-analysis. Such an option led me to believe that the implemented actions on beneath of reading between the years of 1992 and 1996 in all Brazilian states presented the material substance to convert this nation into a country of readers and to be properly considered as a Public Policy on reading.