The concern with the environment is increasingly present in various segments of society. Seen this before and this current context, a growing number of companies began to consider the environmental impact of their activities, not only by the obligations of law, in order not to suffer punishment, but also to gain a competitive advantage in terms of differentiation products through ecological characteristics or by cutting the costs of implementing a policy toward the green, such as alternative ways to capture the energy, re-use of water, recycled material used in the production line or packaging. This paper seeks to identify, efforts by a company, if the nature, with investments in products and processes with ecological character and contribute to the preservation and welfare of the environment and seek to measure up to that point, the use this policy was essential for its image to consumers and their growth within the market of cosmetics.