This work had as objective to describe and to analyze the process of entrance of the micro company, Marajoara in the Australian market. Marajoara act in the fashion pursuing beach has two years. However, it possess one know how that comes of twenty five years behind brought by the Starlight, a familiar company where one of the partners worked since its adolescence, but it closed its doors. Will be described in this work how the company started to make its first sells to the Australian market, the motivations to believe in this market, the faced difficulties and barriers, the planning, the strategies of marketing adopted and the inherent curiosities of an internationalization process. Marajoara has as very important characteristic the fact to have an Australian as partner of the company, this factor facilitates the negotiation and the capitation of customers in the country, beyond the knowledge of the culture. The products of this brand are all of the highest quality, the company gives value to the perfection of its products using always the best materials, the best dressmakers and making a very rigid quality control before sending any product. The competitive advantage of the company consists accurately of the two cited characteristics above. To have an Australian in the team that passes a certain security for the purchasers and supply differentiated and exclusive products not found at the hands of other local or foreign sailers. The work used the method of case study, being based on documentary research and interviews with the partners of the company. The results bring a diagnosis of the way for which the company entered in the Australian market, the used strategies and the taken actions, as well as suggestions to the company.