This paper attempts to reflect on the crisis of contemporary journalism in light of a possible new source of renovation in its practice - journalistic blogs. The crisis is seen as an unfolding of a broader set of problems, the modernity crisis, which places journalism`s core values at check - such as, the concept of truth itself. The popularization of the World Wide Web in the turn of the century intensifies the crisis underway, but at the same time creates other forms of interaction with the reader through new technologies and disseminates possible narratives formerly excluded from journalism. The changes in journalistic practice and narrative are researched in texts from three electronic publications in electronic media: Noblat`s Blog, by Ricardo Noblat, Moreno`s Blog, by Jorge Bastos Moreno, and the blog Nos Bastidores do Poder [Power - Behind the Scenes], by Josias de Souza - respectively published in the following portals: Estadão.com, Globo Online and Folha Online. The choice is due to the hypothesis that journalism is able to reinvent itself creatively in the very same publications which made it a hegemonic practice. The analyses of the texts include not only content produced by journalists but also comments by readers - considered here as an active area in the communication process.