One of the main steel pipelines offshore installation methods is the reeling, which subject the pipes to bending loads that produces plastic strains. The cathodic protection process of these rigid pipelines demands the installation of a determined quantity of anodes for the corrosion protection. The anodes contact with the pipes is established through anode pads. These pads create geometrical imperfections at pipe wall thickness, resulting in strain concentration areas during the reeling process at installation vessels. This dissertation proposes to understand and quantify the pads installation effects with reference to the introduction of strain concentrations and its influence on the pipe buckling strength during the reeling process. The pipe buckling failure study during the reeling process requires the evaluation of longitudinal strains for the comparison with the standards defined criteria. This evaluation proposes the use of analytical and numerical calculation methods. From the developed study, it was possible to propose a flow chart for the evaluation of pipes with anode pads. From this, it was possible to define a newer strain limit value, in the event of a simplified reeling analysis is not in agreement with the standards proposed criteria. Considering that anode pads study is only one example to represent the strain concentration elements during reeling process, the herein presented methodology can be applied to other types of parts attached to the pipelines, for the evaluation of buckling failures.