Since the end of the 20th century, a large number of publications has dealt with the political, economical and technological changes that have been going on. All of theses macro-changes have also generated transformations on the micro (or subjective) level, a fact which has been registered by several authors. Most of these, however, tend to view the contemporary subject from a negative and critical perspective. Disagreeing with the latter position, in the present work I try to analyze the contemporary subjective transformations from a positive viewpoint. In order to reach this objective, I departed from a qualitative investigation conducted with 16 users of interactive programs on the Internet, looking for indications of subjective transformations in the use they made of such programs. Results revealed many similarities between the subjective characteristics I was able to detect in my interviewees and those of the contemporary subject as described by Sherry Turkle. This was true mainly in what concerns the experience of multiplicity, which she has interpreted as the co-existence of multiple selves. Such an interpretation, however, seemed problematic to me. In order to describe the contemporary subject, Turkle had based her reasoning on a pathological model - that of the multiple personality disorder. Resorting to Ian Hacking´s work on multiple personalities, I tried to deconstruct Turkle´s idea that it is possible to use a pathological model in a non- pathological way to describe a healthy subjective organization. Then, I proceeded with the presentation of a few concepts proposed by Donald Winnicott, an author who managed to see in a positive light a number of subjective characteristics that resulted from an undoubtedly negative context, that of World War II. Inspired by his ideas, I tried to show that the Internet may be used by the contemporary subject as a potential space, a space for play. Having in mind all these reflections and discussions, I reexamined the results of the investigation which acted as a point of departure. It was able to show that, because on chats users can have many nicknames and be anonymous, on them they have the opportunity to play and experiment being more than one. Nevertheless, this does not imply the existence of multiple selves. Finally, I argue that, from this kind of play may emerge something much more interesting: a stable virtual identity.