Market globalization has transformed the global business landscape, leading many firms to go beyond geographical borders of their countries in order to expand and enhance their competitiveness. In Brazil, this movement has grown in recent decades, driven by several factors. The present study investigated the process of internationalization of a large company in the fashion sector, Marisol S.A., positioned as manager of brands. The objective was to understand its motivations, the way this process has evolved and the factors influencing the international expansion, from the standpoint of the main theories proposed in literature. The study was qualitative in nature, using the case study method . Interviews were conducted with key executives and secondary data was collected. It was possible to trace the evolution of the internationalization of the company, identifying milestones and important events, as well as the reasons for its main actions, confronting these results with the literature on the subject