The current consumption scenery reveals how objects are an important part of social life. Technology breakthroughs make way for the constant improvement of industrial products, liberating people from actions and procedures associated with natural limitations. In addition, stylistic updates motivate consumers. However, some of these products linger in the market, despite alterations on the paradigms that encouraged their use. The baby bottle, an alternative way to feed babies, is an example. Despite the late 1970 s scientific agreement on the superiority of mother s milk and on the inadequacy of artificial feeding as a nutricional premiss (except in rare cases, such as women with HIV/AIDS), the industry continues to receive new models, and carries on encouraging its use as a safe practice. This thesis gathers arguments that show the need for a periodic evaluation of industrial products as a contemporary policy, and also as a principle in the education of design professionals. Therefor, there is an effort towards the contextualization of the activity in areas that contributed to the rise of industrial production and that move design s history till this day. By giving direction to the discussion, and by granting it a clear image, the issue of breastfeeding versus babybottle is the reference to the study.