TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ELECTRIC MOBILITY AND CONSUMER BEHAVIOR: A COMPARATIVE STUDY BETWEEN BRAZIL AND GERMANY | ||||||||||||
| Autor(es): |
LUISA MORALES PERLINGEIRO MATTOS |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 11/JUN/2025 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70918@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=70918@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.70918 | ||||||||||||
| Resumo: | |||||||||||||
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This study investigates the consumer behavior of electric vehicles in Brazil and
Germany, focusing on how cultural, political, and economic factors influence the
adoption of this innovation. The research aims to understand the motivations,
perceptions, and barriers faced by consumers in both countries. Based on the
Innovation Adoption Curve, the work analyzes how consumers position themselves
regarding the adoption of EVs, considering disparities in the market and
infrastructure. The insights obtained aim to contribute to more effective market
strategies and public policies, promoting a sustainable future for electric mobility.
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