TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PROMOTING BASKETBALL IN BRAZIL: LESSONS FROM THE NBA TO BOOST POPULARITY AND ENGAGEMENT IN THE NBB | ||||||||||||
| Autor(es): |
MATHEUS MEDEIROS DE MIRANDA |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 18/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65531@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65531@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65531 | ||||||||||||
| Resumo: | |||||||||||||
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The present study analyzes strategies used by the NBA and proposes
measures to increase the popularity of the NBB. The study addresses marketing
actions, interactive events, and brand partnerships, as well as community
involvement and the creation of sports idols. Suggestions include hosting sports
events, targeted digital marketing campaigns, and infrastructure investments. The
importance of social projects and establishing a unique identity for Brazilian
basketball is emphasized. The TCC provides an overview of successful practices
and how to adapt them to drive the NBB s growth, strengthen basketball, attract
new fans, and develop local talent
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