TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF CROWDFUNDING ON TV SERIES MARKETING | ||||||||||||
| Autor(es): |
JOÃO PEDRO ALBUQUERQUE DIZ |
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| Colaborador(es): |
RAFAEL CUBA MANCEBO - Orientador |
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| Catalogação: | 18/DEZ/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65507@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65507@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65507 | ||||||||||||
| Resumo: | |||||||||||||
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Crowdfunding is a form of financing in which people contribute money to projects.
Therefore, this study seeks to analyze how crowdfunding was used in the series The
Chosen and its influence on its success, through qualitative case study research. The
series, available on “Netflix”, used the tool to enable its production in exchange for
benefits for supporters. The analysis highlights that the success of this practice is
linked to marketing and the ability to strengthen a sense of belonging and connection
with the work. In this way, it is seen that crowdfunding can be an effective marketing
strategy for the entertainment industry, allowing fundraising and the involvement of a
community in favor of a series.
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