The experienced Covid-19 pandemic made it possible to change many actions in people s daily lives and this was also noticed in the universe of finance. In this context, it was possible to observe the rise in investor numbers, as well as the virtualization of shares. This process characterized the pandemic crisis and redefined the practices of those who invest, whose conduct was based on the influence of relevant personalities on online social media in a process of massification of attitudes. Soon, with many people acting in the same way in investments, the Herd Effect appears. Thus, the present study aims to analyze the behavior of novice investors, evaluating ways to manage the crisis. In addition, a quantitative survey was carried out with 41 respondents, obtaining results that demonstrate the presence of influencers in people s lives and the notion of the Herd Effect. The survey showed that 70,7% of people follow some digital influencer from the economic area, as well as there is a double understanding of the Herd Effect, in which 70,7% consider this behavioral bias as harmful to investments and, on the other hand, 65,9% consider it relevant in times of crisis. Therefore, it is concluded that there is a trend toward the virtualization of processes and a greater insertion of digital influencers in the economic environment, persuading young beginners and, often, making the actions of the majority equal, which promotes the existence of the herd effect, especially in economically unstable circumstances.