TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FLAMENGO S SOCCER STREAMING PLATFORM FLATV+: STUDY OF THE TARGET AUDIENCE BEHAVIOR ON THE CLUB S PLATFORM AND ASSESSMENT OF RISKS AND OPPORTUNITIES IN THE BROADCASTING MODEL FOR SOCCER MATCHES | ||||||||||||
| Autor(es): |
LUCAS CARDOSO DA COSTA |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 07/FEV/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57326@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57326@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.57326 | ||||||||||||
| Resumo: | |||||||||||||
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This thesis analyzes consumer perception on FlaTV+ game broadcasting platform, which belongs to Clube de Regatas do Flamengo, bringing in its context an analysis on the behavior and trends of the soccer consumer in Brazil when it comes to watching matches via streaming - based on opinions and comments - thus raising hypotheses about current customers positioning towards the platform as well as reasonings from people who chose not to subscribe. It also aims to diagnose problems with the current offering and raise suggestions to take advantage of the market potential. For that, questionnaires and data analysis reflecting the perception towards the service are presented.
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