TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR TOWARDS FAKE NEWS ON SOCIAL MEDIA DURING THE COVID-19 PANDEMIC PERIOD | ||||||||||||
| Autor(es): |
FELIPE GOULART DE ANDRADE TALBOT |
||||||||||||
| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
||||||||||||
| Catalogação: | 05/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56950@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56950@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.56950 | ||||||||||||
| Resumo: | |||||||||||||
|
This study aims to analyze the behavior of consumers in regard to Fake News on social networks and journalistic vehicles. For this research, a qualitative and exploratory research was carried out, in which two different focus groups were interviewed, with the aim of understanding whether the way in which they perceived Fake News had any relationship with the individual s concern with the Covid-19. Through the analysis of the study results, and comparison with the theory of consumer behavior, it can be concluded that the way in which the participants related to social networks and Fake News was due to the way in which they dealt with the Corona Virus.
|
|||||||||||||
|
|||||||||||||