The present study aims to investigate the motivational factors that lead the Y Generation youth from the working class of the city of Rio de Janeiro, to become an entrepreneur. For this, a qualitative methodology was defined, structured in a script of questions for 10 young millennials, entrepreneurs from popular classes. The goal was to acquire information through personal experiences on life and on the journey through entrepreneurship. Additionally, we tried to understand how much motivation, for various reasons related to these people, is an important aspect to open a business. It s observed that there is no way to generalize the generational and entrepreneurial characteristics, when the aspect of social inequality interferes in the lives of these people. Analyzing the results, it was observed that a significant number of respondents became an entrepreneur out of necessity, proving to be an important motivating factor for these people, as a solution to deal with difficulties, lack of employability, lack of income and as the only solution possible for survival.