Children born after the year 2009, have already been born in a digital context, and are familiar with connecting through mobile devices, and access content reproduced by the Youtube video platform. With the expansion of Youtube, a new profession has been created, the Youtubers, whose goal is to produce videos that can attract their target audience. Faced with this, our research question seeks to know how the children s audience is influenced by Youtubers skins. In this context, this study seeks to identify the main mechanisms of consumer attraction, whether and how the child understands an advertisement, and whether the desire to buy it is created through qualitative research with children from seven to eleven years old.