TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF SWIMMING CONSUMERS AND THEIR MOTIVATIONS FOR SPORT PRACTICE | ||||||||||||
| Autor(es): |
BERNARDO ALVES DOS SANTOS |
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| Colaborador(es): |
MARINA DE CASTRO FRID - Orientador |
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| Catalogação: | 19/SET/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35149@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35149@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.35149 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this work is to understand the profiles of swimmers. The analysis allows to identify the forms and degrees of involvement with the sport, as well as the motivations and impediments to the practice of this modality. Therefore, the research was carried out in two stages. The first exploratory step was that of three swimming professionals. In the second stage, 331 people, practitioners or not, answered about the consumption of products, services and information related to swimming. Mapping and understanding of consumer market profiles should be considered for decision-making and consumer decision-making, clubs, confederations, between-firms and professionals working in the sports market segment.
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