The aim of this work is to look at some of the woman´s portrayals in magazine`s advertisement - more specifically on ads of cosmetics and perfumes - and to examine, from the discourse of young college students (female), some links between the representation of woman on mass media and its social meaning. The ads under scrutiny show the image of woman mixed with flowers, water, stones and crystals, dominating wild animals or even appearing in very seductive scenes (as femmes fatales). Considering such sort of portrayals, this study tries to interpret some of the meanings that make up the universe of representations of women in advertising as well as in the contemporary culture. The ideas of sexual seduction, power and consumption appear over the interviewees´ speeches as important issues concerning woman`s representation on media and gender roles.