The teaching of Marketing in Brazil, as an object of study, has been scarcely analyzed by the field itself. Consequently, little is understood about how such teaching can be an instrument of repetition of patterns and ideas from the Global North. In order to understand how such geopolitical issues affect marketing, the decolonial option is adopted here, which presents itself as a project that aims to remove the mirage of modernity and coloniality, positioning itself as a critical counterpoint, and which can help build another way of thinking. In light of this framework, the present study aims to analyze, through the decolonial perspective, how coloniality is present in the university teaching of marketing in Business Schools in Brazil, in order to understand how the knowledge disseminated by the discipline uncritically reproduces that originating from the Global North and excludes others arising from subalternized realities, but related to marketing. For this purpose, a four-stage field research was conducted, the first on CAPES, the second a survey of the bibliographies used in marketing disciplines in excellence postgraduate programs in Brazil, and the third consisting of in-depth interviews with university marketing professors. Data analysis was conducted through thematic investigation, guided by the decolonial perspective, and indicated the presence of coloniality in the actions of the regulatory agency that oversees postgraduate education in Brazil, and in the choice of bibliographies used by professors in their disciplines and pedagogical practices. However, it was also possible to perceive cracks of opposition to coloniality, which seek to value national reality and context.