In the last decade, social apps have become part of the lives of billions around the world. Designers are, implicitly or explicitly, responsible for the emotional experiences and well-being impact that products convey. Social apps are products with several particularities, with a heterogeneous and massive audience. Considering the complexity of emotional experiences in products, the present work analyzes the diversity of emotional experiences and relationships with well-being associated with use and interaction with social apps, focusing on Instagram and Facebook. We combined the Questionnaire and Collage methods to analyze behavioral patterns, emotions, and relationships with psychological needs. Results describe a collection of feelings and behaviors that repeat throughout emotional experiences, related to stimulation of psychological needs that are vital for well-being. Our main result is a combination of recommendations for the design of social applications, intending to convey healthy and positive experiences.