Título: | INSPIRING SUSTAINABILITY: THE ROLE OF CONTENT DEVELOPMENT IN EDUCATION AND THE RISE OF SUSTAINABILITY | ||||||||||||
Autor: |
THIEGO DE AZEVEDO BALTEIRO |
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Colaborador(es): |
FABIO RUBIO SCARANO - Orientador |
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Catalogação: | 24/FEV/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61896&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61896&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.61896 | ||||||||||||
Resumo: | |||||||||||||
The Sustainable Development Goals highlight, among their targets, awareness, information and education - processes in which communication plays a key role. The production of content, whether fictional, documentary or journalistic, has a huge impact on how societies are organized. A television series or a news program can influence convictions, actions and even policies. Based on different
models of behavior change, a quali-quantitative research was carried out, which
analyzed the public response to four videos: a trailer for a fiction series, a comic
skit, an activist campaign and an institutional animation video – all with a focus on
sustainability. The research was concluded as planned and, based on its answers,
this dissertation reflected on two main questions: i) How can we create audiovisual
products that promote more engagement and arouse interest in sustainability in
viewers?; and ii) How to ensure that the message of sustainability not only
reaches the viewer, but also stands out against so many others, causing a real
behavioral change?. Together, the data from the bibliographic research and the
results of the questionnaire provided timely inputs and offered ways to not only
increase public engagement, but also give more relevance to the messages portrayed
in the content.
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