Discussions on issues of sexual orientation and gender identity have been put in the public arena to understand behaviors, the relationship with the body, the yearnings and the difficulties faced by gays, lesbians, transvestites, transsexuals and transgender (LGBT) people in society Brazilian. They are individuals who challenge and destabilize the prevailing order based on heteronormativity and the male and female binomial, and, from this, seek recognition to guarantee rights and the end of numerous violations. As a result, the journalistic narratives seek to capture with greater amplitude and empathy the human, political and public character of themes related to sexual and gender diversity. This dissertation looks at the Deu na Semana section, housed in the YouTube channel Põe na Roda. This is a news video on the video platform that gathers news about the LGBT population. In this sense, we seek to understand how the internet and social networks have reconfigured the ways of production, circulation and recirculation of news bringing new actors in a context of participatory and activist journalism. And, under the light of journalism theories, such as Gatekeeping (WHITE, 1950) and Newsmaking (TUCHMAN, 1978), one investigates how news selection, articulated to the seizure of noticiability criteria of the major press, helps to build a new reality of the LGBT population from the frameworks and cuts of themes related to the conquest of rights, representativeness, fight against homophobia and support for the LGBT cause.