Since the 80s, many areas of expertise in the design field became possible by means of computer technology. Academic environments dedicated to digital media have been conceived and operate via approaches that remain unconsolidated in the field of design knowledge. In the case of the undergraduate program in Digital Media Design at PUC-Rio (Pontifícia Universidade Católica do Rio de Janeiro), implemented in 2007, professors graduated in digital media are still absent since the few designers that successfully completed this academic degree are recently graduated. This aspect contributes to the mixture of different areas of knowledge and permits different expectations as of the results to be pursued by digital medias. These expectations emphasizes, in one hand, the formal aspects of the project and, in the other, the possible experiences of the consumers of such project.This dissertation investigates the criteria used for the academic evaluation addressed to the projects final results and shall be constructed through the key concepts of project synthesis, language of form and user experience.