Título: | THE NEXT EPISODE: REFLECTIONS FOR A NEW MODEL OF BRAZILIAN SOAPOPERAS ON THE NEW MEDIA | ||||||||||||||||||||||||||||||||||||||||
Autor: |
LEANDRO GEJFINBEIN |
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Colaborador(es): |
REJANE SPITZ - Orientador |
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Catalogação: | 12/MAR/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=19261&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=19261&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.19261 | ||||||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||||||
The world is undergoing a period of dramatic changes in its communication
media, facing the growth of the so-called new media. The media companies are
under the challenge of how to expand their businesses exploring new possibilities,
but also to transfer their main assets on traditional media, such as television, to
this new logic of production and consumption. In this scenario we can include the
Brazilian telenovelas. With major importance and influence in the Brazilian
culture, the telenovelas are already a result of several transpositions since its
origin as serial, and achieved more success in each new format. However, the
telenovela is still produced strictly to television, slowly incorporating new media
extensions which do not cover the significant changes in consumption and product
design. Therefore, from the research of the main proprieties of the Brazilian
telenovelas and the analysis of specific aspects of current media changes, this
study aimed to raise reflections and guidelines which may direct the
implementation of a new model of telenovela. In this case, a larger and more
complex product, in which we could successfully maintain certain aspects of the
television serial and incorporate, at the same time, new media characteristics,
recognizing that the impacts of such transformations are irreversible.
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