This work deals with the 10.639/2003 Law, its corollary and implementation projects, with the goal of understanding its reaches and limitations. The purpose of this study is to understand how far the re-signification of the African and Afro-descendent Brazilian history can contribute to the construction of new collective subjects. To develop the fieldwork it was selected the project “The Color of Culture” (Fundação Roberto Marinho, Canal Futura), one of the most accepted and recognized application projects of the Law. The methodology included an analysis of the kit materials and the realization of five interviews, with several social agents involved with its implementation. That Law is a substantial part of a set of policies designed to oppose any form of racial discrimination through the educational system, by re-affirming the value of the Afro descendent cultural heritage in Brazil. It is well known that the school environment reproduces a series of concepts, ideas and social practices that effectively contribute to the construction of the black inferiority myth. In this context, it cannot be forgotten the ideological aspects of the educational system. For this reason, as a privileged socialization environment, the school holds a potential to transform society in terms of bridging social inequalities, as well as to maintain them. The research interviews were done with teachers, coordinators and project coaches. The findings point out to the fact that, although all the interviewed agreed on the importance of that Law as an instrument to surpass racism, they also recognize a lack of effectiveness of the policy in the day-to-day school life.