The necessity for companies to increase their ability to face competition in global markets has imposed, over the last few years, substantial changes in the HR organization’s roles. These changes bring challenges to people’s management and especially for HR professionals. More than ever, HR needs to understand the role of Strategic HR in order to position itself in the organization and leverage their goals, adding effective strategic and valuable contribution. Thus, this research aims to present what is the Strategic HR in the perception of professionals with extensive experience in HR, who occupies, or had occupied, executive positions in large organizations. To fulfill the objective, the phenomenographic methodology was used, and 19 (nineteen) executives were interviewed. The analysis of the interview’s transcriptions, such as the perceptions, were categorized and resulted in 6 (six) themes: Competencies for Strategic HR, Leadership Role, Operation Model, HR Strategic Resources, High Value Products and Services and The HR Client. Additionally, we proposed an operation model for the strategic human resources area, combining the 6 (six) central themes. The results of this study suggest the need of a faster alignment between Human Resources and business context, and a strong connection between the six central themes, to effectively generate the HR value perception.