This dissertation proposes to investigate the reasons why public personalities, specially those coming from the enternainment industry, have become so important to our lives, that is, how was our demand and fascination towards celebrities historicly built and how, and why, they are still proliferating today. The Bourgeois Revolution, the mass midia communication system, the culture of the individual have led us to the Era of Celebrities, where the new heroes, although mediatic and, in many cases, empty of glory, prevails ; characters that incarnate our dreams, wishes and anguishes and whom we may judge despicable but that we can´t ignore.